In Episode 48 of the Hoopsfix Podcast, we sit down with Roger Hosannah, co-founder of the legendary Rough & Ready tournament and British sportswear brand Hosana.
Rough and Ready is up there amongst the most prominent basketball tournaments to ever take place in the UK. Running from 1996-2003 in Brixton, it featured two age categories, Under-19 and Under-25, pitting East, West, North and South against each other in a showcase of young British talent.
It became one of the hottest basketball properties in Europe, with the likes of adidas and Nike bidding to be major sponsors, and has become iconic in the history of basketball in England.
Meanwhile, Hosana Sportswear was *the* UK basketball brand through the late 90’s and early 00’s built off the back of an extensive portfolio of events and what would now be known as ‘influencer marketing’.
Building to a peak of almost half a million pounds a year in turnover, whilst being stocked in the likes of Foot Locker and worn by all of the top British stars of the era, Hosana impacted British basketball culture like no clothing brand ever had, or has done since.
In this episode hear from Roger on:
As always, I’d love to get your feedback, come back after you’ve listened and lets get some discussion going in the comments.
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