BBL Secures 5 Year Deal with Tickets.com Worth Six Figures Annually

By Sam Neter on May 17, 2014

The BBL have signed a deal worth over six figures annually that will see Tickets.com become the League Wide Official Ticketing Partner from the beginning of the new season in September

The 5 year deal will see all online ticketing functions moved to a single source, a move that will transform the league’s current ticketing landscape.

“I’m thrilled to welcome Tickets.com onto the growing roster of League Wide partners,” said the BBL’s Commercial Director David Leyden Dunbar.

“Their pedigree within this space is unquestionable as a privately held subsidiary of MLB Advanced Media, LP, the interactive media and Internet division of Major League Baseball. A unified deal such as this will allow us to really drive forward our ability to engage with fans, and make their experience of interacting with us easier and more efficient, while also increasing the scale and share of online advance sales.

“Clubs and the BBL have seen significantly increased ticket sales this season, so this is an area of focus for us. In addition to this, I’m incredibly excited about the prospect of Tickets.com looking to implement tried and tested technology from the MLB to these shores, and using the BBL as their preferred partner”.

“We are delighted to enter into a long term partnership with the BBL, which will see us working closely to further grow the clubs’ game day attendances in line with their wider plans to grow the sport,” Derek Palmer, Tickets.com Managing Director/Executive VP, International added.

“In addition, we aim to support the league in building on its relationships with the clubs, using our experience and expertise to develop how they market and sell tickets to their fans”.

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