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Thumbnail image for LeBron’s CRAZY Special Edition LeBron X MVP Kicks!

LeBron’s CRAZY Special Edition LeBron X MVP Kicks!

May 8, 2013

After LeBron picked up his MVP award prior to Game 1 against Chicago, you may have seen him rocking some crazy kicks on the court – special edition LeBron X’s from Nike in recognition of his fourth MVP in five years. From Nike: To mark the historic honour, James is wearing a special edition LEBRON [...]

Thumbnail image for Nike Release Elite Series 2.0+

Nike Release Elite Series 2.0+

April 13, 2013

Check out the latest release from Nike, the Nike Elite Series 2.0+, adapted versions of the LeBron X, Kobe 8 System and KD V with Nike+ technology. From our friends at Nike: With the playoffs promising gold, Nike Basketball unveils the Nike ELITE Series 2.0+ to celebrate the players’ achievements in the final stretch to [...]

Thumbnail image for Nike Give the LeBron X Low, Kobe 8 System & KD V an Easter Makeover

Nike Give the LeBron X Low, Kobe 8 System & KD V an Easter Makeover

March 29, 2013

Our friends over at Nike sent these over for us to take a look at – check out the LeBron X Low, Kobe 8 System and KD V all getting a makeover for Easter Sunday! Nike Basketball designers drew on the tradition of painting, dying and decorating Easter eggs as inspiration for the collection’s pastel-colored [...]

Thumbnail image for adidas Introduces Crazyquick Basketball Footwear

adidas Introduces Crazyquick Basketball Footwear

March 9, 2013

adidas has introduced the Crazyquick performance footwear line, the latest innovation designed specifically to help make athletes quicker. The Crazyquick basketball line gives athletes greater controlled flexibility, better traction and optimal foot lock-down. “We designed Crazyquick based on athletes’ insights,” said David Baxter, vice president of sport performance for adidas America. “The sports landscape is [...]

Thumbnail image for Nike Release Special Shoes for KD, LeBron & Kobe for All Star Weekend

Nike Release Special Shoes for KD, LeBron & Kobe for All Star Weekend

February 15, 2013

NBA All Star Weekend is here, and to celebrate, Nike have released special shoes for LeBron James, Kobe Bryant and Kevin Durant commemorating Houston’s deep tie to space exploration. From Nike: Houston, here we come with an extraterrestrial take on basketball celebrating the excellence of the sport’s midseason weekend. The mission control center in Texas, [...]

Thumbnail image for Approved Heat Day by Foot Locker: Official Video

Approved Heat Day by Foot Locker: Official Video

February 7, 2013

You’ve already seen the vlog from the Foot Locker Approved Heat day, and now Foot Locker have released their official video. Check it out below, and for more information on their increased basketball product line, check out footlocker.eu/approvedheat.

Thumbnail image for K1X Launches The Anti-Gravity

K1X Launches The Anti-Gravity

January 26, 2013

After more than 3 years of research and wear-testing with over 30 pro-players, K1X has introduced the Anti-Gravity, their brand new basketball performance silhouette. The “AG” is set for a launch in six monochromatic color-ways this month (January 2013 – only limited quantities available in the first run at selected retailers like: Snipes in Germany [...]

Thumbnail image for Melo Celebrates Jordan Melo M9 at New Flagship House of Hoops Foot Locker

Melo Celebrates Jordan Melo M9 at New Flagship House of Hoops Foot Locker

January 21, 2013

New York Knicks star Carmelo Anthony celebrated the launch of his Jordan Melo M9 sneaker with Londoners last week at the opening of the new flagship House of Hoops Foot Locker store at 283 Oxford Street. With the Melo M9 having been released just over a month ago, and House of Hoops’ brand new flagship [...]

Thumbnail image for Kicks: A Closer Look at the KD V’s

Kicks: A Closer Look at the KD V’s

December 2, 2012

If you follow @Hoopsfix on Twitter, are on our Facebook page, or Instagram, you might have seen that the other week we received the Nike KD V’s to check out (and the LeBron X – vid coming soon). I filmed this short little video to give you a closer look at the KD’s, which are [...]

Thumbnail image for Nike Unveils the Kobe 8 System

Nike Unveils the Kobe 8 System

November 30, 2012

Nike unveiled the Kobe 8 System yesterday, which is said to be Kobe’s highest performance shoe yet. It will no doubt be popular – check out the details below! From Nike: Speed. Precision. Vision. Versatility. Each of these traits is powerful on its own. When you bring them together, they’re unstoppable. Nike Basketball factored in [...]

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