Thumbnail image for 2K Sports Release Awesome Momentous NBA 2K15 Trailer

2K Sports Release Awesome Momentous NBA 2K15 Trailer

September 26, 2014

2K Sports have continued the build-up to the anticipated release of ‘NBA2K15′ with another breath-taking trailer to further excite fans. Having previously revealed some of the new features to the latest edition of their long-serving game series, 2K produced their most extensive trailer yet of the game-play – and it looks insane! Check it out […]

Thumbnail image for NBA 2K Introduce New Face Scanning with James Harden Beard Guru Ad

NBA 2K Introduce New Face Scanning with James Harden Beard Guru Ad

September 22, 2014

NBA 2K have introduced new facial scanning technology for the soon-to-be released ‘NBA2K15′ and did so with another hilarious advert featuring James Harden’s beard. The recent gold medal winner at the FIBA World Cup calls upon his beard guru and features alongside USA team-mate Anthony Davis, who makes a cameo appearance at the end. Check […]

Thumbnail image for 2K Release Official NBA 2K15 ‘Yakkem’ Trailer

2K Release Official NBA 2K15 ‘Yakkem’ Trailer

August 26, 2014

2K Sports have released the official trailer for the highly-anticipated NBA 2K15 video-game which features the ‘Inside the NBA’ studio. ‘Yakkem’ is the name given to the trailer in reference to one of Shaquille O’Neal’s ‘Shaq-isms’ in the main new addition alongside TNT host Ernie Johnson in what could be an all-new improved half-time show. […]

Thumbnail image for Adidas Sign Top Picks Smart & Embiid

Adidas Sign Top Picks Smart & Embiid

July 17, 2014

Adidas are not wasting time enhancing their growing list of clientèle after announcing the additions of Joel Embiid and Marcus Smart. The rookie pair were selected as the third and sixth picks respectively and will be playing in Philadelphia and Boston this season. New Celtics guard, Smart, said: “I couldn’t be happier to make it […]

2K Release Official New Cover Graced by Kevin Durant

July 15, 2014

The official NBA 2K15 cover has been revealed, with reigning league MVP Kevin Durant the featured star. After Durant won MVP 2K announced that he would replace LeBron James on the iconic front cover, but it wasn’t now that we were able to get a first glimpse at. The next instalment of the long-serving game […]

Thumbnail image for 2K Announces Expanded Euroleague Lineup for NBA 2K15

2K Announces Expanded Euroleague Lineup for NBA 2K15

May 17, 2014

2K and Euroleague Basketball have announced that NBA 2K15, the next installment of the top-selling and top-rated NBA video game simulation franchise, will include additional teams and players from the Turkish Airlines Euroleague as part of their exclusive multi-year global partnership. NBA 2K15 will be available October 10th in the UK (October 7th in North […]

Thumbnail image for February Brings Foot Locker’s ‘Approved Heat’ – New Releases All Month!

February Brings Foot Locker’s ‘Approved Heat’ – New Releases All Month!

February 7, 2014

Since its debut last year, sneaker freaks will now know February as ‘Approved Heat’ month, as Foot Locker drop the hottest basketball products in stores across Europe throughout February, bringing sneaker and basketball fans the best from top brands such as Nike, Jordan, adidas, Reebok and, for the first time in Europe, Converse. We got […]

Thumbnail image for NBA All Star Jerseys Revealed with Sleeves (Video)

NBA All Star Jerseys Revealed with Sleeves (Video)

January 16, 2014

The jerseys for the 2014 NBA All Star Game were leaked earlier today, forcing adidas to officially unveil them this evening. The jerseys feature long sleeves and were first revealed by a French website, before being shown to media at Foot Locker’s Approved Heat event at the O2. The official release (via ProBasketballTalk) states: “Designed […]

Thumbnail image for Rob Jones, NBA 2K Senior Producer – Hoopsfix Fans Q&A

Rob Jones, NBA 2K Senior Producer – Hoopsfix Fans Q&A

November 25, 2013

A little while ago now, we asked for you to send in your questions for Rob Jones, one of the key people behind the production of the world-famous NBA 2K series – finally, we’ve got his answers; check them out below and hopefully they’ll provide some insight – better late than never! How is this […]

Thumbnail image for NBA 2K14 Next Gen Trailer!

NBA 2K14 Next Gen Trailer!

October 21, 2013

Experience the next-generation of NBA 2K14 for the first time in this brand new trailer – big look!