Thumbnail image for Adidas Sign Top Picks Smart & Embiid

Adidas Sign Top Picks Smart & Embiid

July 17, 2014

Adidas are not wasting time enhancing their growing list of clientèle after announcing the additions of Joel Embiid and Marcus Smart. The rookie pair were selected as the third and sixth picks respectively and will be playing in Philadelphia and Boston this season. New Celtics guard, Smart, said: “I couldn’t be happier to make it […]

2K Release Official New Cover Graced by Kevin Durant

July 15, 2014

The official NBA 2K15 cover has been revealed, with reigning league MVP Kevin Durant the featured star. After Durant won MVP 2K announced that he would replace LeBron James on the iconic front cover, but it wasn’t now that we were able to get a first glimpse at. The next instalment of the long-serving game […]

Thumbnail image for 2K Announces Expanded Euroleague Lineup for NBA 2K15

2K Announces Expanded Euroleague Lineup for NBA 2K15

May 17, 2014

2K and Euroleague Basketball have announced that NBA 2K15, the next installment of the top-selling and top-rated NBA video game simulation franchise, will include additional teams and players from the Turkish Airlines Euroleague as part of their exclusive multi-year global partnership. NBA 2K15 will be available October 10th in the UK (October 7th in North […]

Thumbnail image for February Brings Foot Locker’s ‘Approved Heat’ – New Releases All Month!

February Brings Foot Locker’s ‘Approved Heat’ – New Releases All Month!

February 7, 2014

Since its debut last year, sneaker freaks will now know February as ‘Approved Heat’ month, as Foot Locker drop the hottest basketball products in stores across Europe throughout February, bringing sneaker and basketball fans the best from top brands such as Nike, Jordan, adidas, Reebok and, for the first time in Europe, Converse. We got […]

Thumbnail image for NBA All Star Jerseys Revealed with Sleeves (Video)

NBA All Star Jerseys Revealed with Sleeves (Video)

January 16, 2014

The jerseys for the 2014 NBA All Star Game were leaked earlier today, forcing adidas to officially unveil them this evening. The jerseys feature long sleeves and were first revealed by a French website, before being shown to media at Foot Locker’s Approved Heat event at the O2. The official release (via ProBasketballTalk) states: “Designed […]

Thumbnail image for Rob Jones, NBA 2K Senior Producer – Hoopsfix Fans Q&A

Rob Jones, NBA 2K Senior Producer – Hoopsfix Fans Q&A

November 25, 2013

A little while ago now, we asked for you to send in your questions for Rob Jones, one of the key people behind the production of the world-famous NBA 2K series – finally, we’ve got his answers; check them out below and hopefully they’ll provide some insight – better late than never! How is this […]

Thumbnail image for NBA 2K14 Next Gen Trailer!

NBA 2K14 Next Gen Trailer!

October 21, 2013

Experience the next-generation of NBA 2K14 for the first time in this brand new trailer – big look!

Thumbnail image for NBA 2K14 Launch in Madrid

NBA 2K14 Launch in Madrid

October 15, 2013

Check out what happened in Madrid, Spain at the official launch of NBA 2K14 to European media – we got the chance to hear from developers of the game, as well as talk to the likes of Shawn James, Vassilis Spanoulis and Dimitris Diamantidis about how they feel to be in the game and get […]

Thumbnail image for NBA 2K14 London Launch Party Recap

NBA 2K14 London Launch Party Recap

October 11, 2013

The Regal in London played host to one of the capital’s largest celebrations of Basketball culture last week when fans, media, celebrities and gamers converged to mark the release of NBA 2K14. With a celebrity-team basketball tournament featuring SBTV, Wretch 32′s Renowned Records, Capital Xtra, Black Butter Records, GRM Daily and Roll Deep battling it […]

Thumbnail image for adidas and Derrick Rose Launch New D Rose 4 Signature Shoe & Apparel

adidas and Derrick Rose Launch New D Rose 4 Signature Shoe & Apparel

September 23, 2013

The new D Rose line is here – check out what our friends over at adidas had to say about it and the image gallery of what is in store below! PORTLAND,ORE. (SEPT. 22, 2013) – adidas today unveiled the D Rose 4 signature basketball shoe and apparel collection – the latest in a line […]