First of its Kind British Basketball Conference to Take Place in Leicester

A first of its kind British basketball conference has been revealed, aiming to be a launch pad for the sport, encouraging collaboration and sharing of best practice from within and outside the game.

The inaugural #MoreThanBasketball one-day conference will take place in Leicester on Thursday October 26 and is free to attend.

In partnership with the Basketball Foundation, British Basketball, Basketball England, basketballscotland, Basketball Wales, Women’s British Basketball League, and British Wheelchair Basketball, the event will comprise of speakers on arena developments, workshops, sessions on media & sponsorship and community developments, an exhibition area with basketball and arena suppliers/ basketball technology and e-games, demonstration areas with community and education programmes, and networking opportunities.

“We are really excited by this opportunity for basketball to come together and demonstrate the big impact the sport can have on our communities,” Kevin Routledge, Director of the British Basketball League and Leicester Riders said.

“Also, by sharing best practice all stakeholders within basketball can keep improving on how we deliver #MoreThanBasketball.”


This event hopes to bring together NGBs, sport funding agencies, County Sport Partnerships, schools, colleges and universities, basketball industry suppliers, arena architects, contractors and constructors, community basketball clubs, local authorities, digital marketing consultants, sport media executives, sports charities, representatives from non-sports partners from Police, health, housing, youth clubs and others.

The conferences will focus on the following key issues:

• How basketball can contribute to cross-departmental objectives on improving health and educational outcomes and social engagement, especially in inner city community environments

• How best to engage funders from the public and private sector

• How to develop new basketball facilities which embrace both the needs of basketball and its communities, and meet commercial objectives

• How basketball can play an increasing role in the new and develop in national media landscape

• How to re-think basketball’s communications strategy to make more and better use of the sport’s inherent assets and attractiveness to particular groups, including using new technology and social media to better effect;

• How community basketball clubs and third sector organisations, such as housing associations, with whom they share objectives, can work together

• How to engage with Police and Crime Commissioners nationally with a view to commissioning innovative basketball-inspired projects which contribute to the reduction of youth crime and antisocial behaviour in problem areas;

• Help community basketball clubs develop a more enterprising approach

• How to get more females to play and coach basketball

• How to develop stronger relationships between wheelchair basketball and other parts of the sport

• How to encourage greater and wider engagement of universities and colleges with basketball by developing a prospectus of current best practice in this area

Register your interest now; tickets are available on eventbrite and the event is FREE to attend on Thursday October 26.

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