Kicks

adidas Introduces Crazyquick Basketball Footwear

March 9, 2013 14:18 pm 1 comment

by Sam Neter

adidas crazyquick

adidas has introduced the Crazyquick performance footwear line, the latest innovation designed specifically to help make athletes quicker. The Crazyquick basketball line gives athletes greater controlled flexibility, better traction and optimal foot lock-down.

“We designed Crazyquick based on athletes’ insights,” said David Baxter, vice president of sport performance for adidas America. “The sports landscape is rapidly changing as athletes get faster and games get more intense and competitive. Speed is important but no longer enough in today’s game. Athletes know quickness is the defining factor in what distinguishes them when they’re on the field and court.”

Washington Wizards point guard John Wall debuted Crazyquick on court on March 6. The Crazyquick basketball shoe features four quick zones in the outsole that work with the shoe’s upper to provide maximum traction and flexibility for quick movements on court. The flexibility and direction of the herringbone traction and 17 unique diverging pods play a specific role in allowing players to be quicker.

“Quick is what separates me from other players in the league,” said Wall. “Quick is what gets me around defenders to get an open lane to the basket. In a league of fast guards, being quick is what makes my game unique.”

The toe zone features gradual flex and forward and backward traction orientation to ensure quicker push-off while the forefoot zone allows for independent suspension, increased flexibility and lateral traction to ensure quicker more aggressive lateral movements. The midfoot zone provides enhanced support and lateral traction for stability while still allowing the foot to flex and a heel zone features forward and backward traction for quick and multi-directional stopping and flexibility.

“From making explosives cut into the lane, grabbing a loose ball or being a lock down defender, quick is the key to elevating to the next level,” said Robbie Fuller, adidas advanced footwear category designer. “We designed Crazyquick with athletes in mind. Every player needs to be quick to out-perform the competition and this shoe gives them a unique advantage.”

Crazyquick endured the most extensive research and testing of any adidas basketball shoe as adidas examined more than 1,000 discrete basketball movements and tested the shoe’s performance with some of the most elite athletes in the game to develop the technology. Most notably, the shoes were comprehensively tested and received positive feedback from NBA players and NCAA teams including Louisville, Wisconsin, UCLA, Cincinnati and Baylor.

Crazyquick basketball will be available May 1 on adidas.com for $140 and $150. Waiting to hear on UK specific outlets!

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