British Basketball League side Guildford Heat have rebranded to Surrey Heat for the coming season.
The rebrand comes with a new logo, new website and new merchandise which is expected to go on sale soon.
“GUILDFORD will still be home to the Heat but the town has been dropped from the basketball club’s name.
The British Basketball League outfit has been re-branded as Surrey Heat, it was announced at their university-owned Surrey Sports Park base on Sunday.
Owner Alison Reeve said the new identity reflected Heat’s geographical reach, in terms of fan base, coaching and community programmes.
“Our BBL franchise stretches way beyond Guildford and includes Woking, Mole Valley, Elmbridge and Reigate as well as Bracknell Forest and Slough,” she explained.
“The club’s new name provides a stronger and more realistic reflection of our impact across the county and beyond.
“Hopefully it will also make it easier for fans to fully identify with the club and will also have wider appeal for sponsors.””
Check out their new website at surreyheat.com
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