Stemming from the success of the Brand’s #RiseAbove documentaries, Jordan debuts its “This is Where it Starts” TV campaign that first aired during USA vs Lithuania.
With basketball growing on a global level, rivals can be a continent away, constantly working on their game to become the next basketball legend. The new Jordan Brand TV campaign, directed by Matthijs Van Heijningen, chronicles a global rivalry between two players who are determined to take flight and #RiseAbove the competition.
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