Nike World Basketball Festival to be Held in Brixton

On Saturday 30th June, Nike brings the ultimate basketball showcase, the World Basketball Festival, to Brixton, the place many consider to be the home of British hoops.

The one-day celebration of both the game and culture of basketball features a packed schedule of events for the local community to experience and participate in. Team Nike from New York will be flown in to compete with a specially selected GB All-Star team, world-famous Team Flight Brothers members Guy Dupuy aka ‘Easy Jumper’ and Kendall Boyd-Hill aka ‘Kasper’ will be dunking off and rising UK grime act Dot Rotten will be performing.

It. is. going. to. be. huge.

Windrush Square
The free daytime festival kicks off in Windrush Square, which will be transformed by the installation of a full size basketball court and bleachers. Between 9am and 1pm Nike will enable young ballers to #makeitcount in a series of athlete clinics hosted by leading international basketball players and coaches. From 12pm onwards the festival invites the wider community to have a true basketball experience through high-energy 3-on-3 competitions, open participation pick-up games and unforgettable slam dunk contests. Festival goers can also be the first in the UK to try out the hotly anticipated Nike+ basketball range that connects digitally enabled footwear with interactive mobile applications to allow ballers to measure their performance.

The climax of the free festival will be a highlight international 5-on-5 game between the infamous Team Nike from New York and a GB all-star team. Throughout the day there will be high-profile appearances from basketball heroes past and present.

Nike will also celebrate the culture and style that is synonymous with the sport. Choice FM will be on site providing the soundtrack with DJ sets and broadcasting their live show from Windrush Square. Nandos, Wah Nails and many more will be on hand to complete the festival line-up.

O2 Academy Brixton
The celebration will reach an exhilarating climax that evening as Nike continues the festival at O2 Academy Brixton. At this unique, highlight event the stage will be a rolling showcase of music and basketball, headlined by US Hip-Hop Royalty, supported by local rising star Dot Rotten and combined with a programme of classic non-stop basketball institutions – the Miami Heat Street Band, UK dance crews, on-stage international dunkers Guy Dupuy aka ‘Easy Jumper’ and Kendall Boyd-Hill aka ‘Kasper’ alongside the final of the UK Slam Dunk contest.

This will be a ticket-only event for over 14s. General sale will start at 9am on Saturday 26th May, with tickets priced at £5 and all proceeds going to the Luol Deng Foundation.

For more information about the World Basketball Festival visit www.worldbasketballfestivalbrixton.com, and make sure you tweet about it using the hashtag #WBFBrixton!

What do you think? Will you be attending?!